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Project Understanding

Deep AI interview that learns your business inside out

The Project Understanding agent conducts an intelligent business interview to learn your company, target audience, value proposition, and brand voice. Every downstream agent uses this context to personalize campaigns at scale.

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Key Capabilities

AI Business Interview

Guided multi-step questionnaire that extracts your ICP, pain points, competitive advantages, and tone of voice.

Automatic ICP Generation

Builds detailed Ideal Customer Profiles from your answers — industry, role, company size, geography, and buying signals.

Brand Voice Mapping

Captures your unique tone — formal or casual, technical or conversational — so every email sounds like you.

Context Propagation

Shares structured business context with all other agents so campaigns stay on-brand from first touch to close.

How It Works

  1. 1

    Answer a short set of AI-guided questions about your business and goals.

  2. 2

    The agent structures your answers into a rich business profile.

  3. 3

    ICP, value props, and brand voice are distributed to all downstream agents.

  4. 4

    Update your profile anytime — all agents adapt instantly.

Technical Highlights

  • LLM-powered structured extraction from free-text answers
  • JSON schema validation for consistent agent-to-agent context
  • Incremental updates without re-running the full interview

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